{
  "metadata": {
    "title": "RadiusRank Ecommerce/DTC technical and product-page readiness sample",
    "version": "1.1",
    "snapshot_date": "2026-08-12",
    "generated_at": "2026-08-11T23:01:20.545Z",
    "user_agent": "RadiusRankResearchBot/1.0 (+https://www.radiusrank.com/research; research@radiusrank.com)",
    "csv_view": "A flattened one-row-per-site view of the same five records; JSON remains the canonical nested methods artifact."
  },
  "cohort": {
    "selection_rule": "Five brand-owned ecommerce sites selling physical goods directly on their own domains, carried forward unchanged from the August 12 cross-industry benchmark and selected before collection across footwear, eyewear, beauty, apparel and basics.",
    "representative_product_rule": "One brand-owned product detail URL per site was manually frozen before collection without inspecting its structured-data result. The URL is a template sample, not a claim that the item is a flagship product or that it represents every product template.",
    "exclusions": "Marketplaces, multi-brand retailers, pure subscription services and brands without a public product page were excluded before collection.",
    "failure_rule": "A blocked, rate-limited, redirected, soft-404 or failed page remains in the sample and is never replaced after collection.",
    "sites": [
      {
        "company": "Allbirds",
        "segment": "Footwear",
        "homepage_url": "https://www.allbirds.com/",
        "representative_product_url": "https://www.allbirds.com/products/mens-cruiser-shadow-blue-natural-white-sole"
      },
      {
        "company": "Warby Parker",
        "segment": "Eyewear",
        "homepage_url": "https://www.warbyparker.com/",
        "representative_product_url": "https://www.warbyparker.com/eyeglasses/percey"
      },
      {
        "company": "Glossier",
        "segment": "Beauty",
        "homepage_url": "https://www.glossier.com/",
        "representative_product_url": "https://www.glossier.com/products/balm-dotcom"
      },
      {
        "company": "Tentree",
        "segment": "Apparel",
        "homepage_url": "https://www.tentree.com/",
        "representative_product_url": "https://www.tentree.com/products/chambers-pocket-shirt-nightfall-midnight-blue"
      },
      {
        "company": "Bombas",
        "segment": "Apparel basics",
        "homepage_url": "https://bombas.com/",
        "representative_product_url": "https://bombas.com/products/mens-ankle-sock-4-pack"
      }
    ]
  },
  "field_dictionary": {
    "status": "Final HTTP response status after redirects; zero indicates a fetch exception.",
    "http_successful_response": "The final HTTP status was from 200 through 399.",
    "soft_404": "A successful HTTP response whose title or H1 exposed a conservative 404 or not-found signal.",
    "soft_404_signals": "The title or H1 fields that triggered the soft-404 rule.",
    "usable_html_response": "The final HTTP status was successful and no title/H1 soft-404 signal was observed.",
    "canonical_url": "Canonical link value found in the fetched HTML response.",
    "schema_types": "Distinct @type values recursively observed in valid JSON-LD blocks.",
    "product_or_product_group_schema": "A valid JSON-LD node declared Product or ProductGroup as an @type.",
    "offer_schema": "An Offer node was observed inside the selected Product or ProductGroup graph.",
    "price": "Raw first price, lowPrice or priceSpecification price value from that Offer.",
    "price_numeric": "Price normalized to a number when the raw scalar was parseable; null otherwise.",
    "availability": "Raw first availability value from that Offer.",
    "availability_normalized": "Final URL or fragment token from the raw availability string.",
    "sku_or_identifier_present": "The selected Product or ProductGroup graph contained SKU, MPN, productGroupID or a GTIN property.",
    "sitemap_urls": "Sitemap values declared in a text-like robots.txt response.",
    "explicit_ai_crawler_agents": "Named tracked AI agents found in robots.txt User-agent directives.",
    "valid_markdown_like_text": "llms.txt returned 200, was not HTML and contained a Markdown H1.",
    "body_utf8_bytes": "UTF-8 byte length of the full fetched response body.",
    "body_truncated_for_parsing": "Whether parsing used only the first 3,000,000 characters; hashes still cover the full body.",
    "sha256": "SHA-256 hash of the full fetched response body, including failed response bodies when present."
  },
  "summary": {
    "sampled_sites": 5,
    "successful_homepage_fetches": 4,
    "http_successful_product_fetches": 4,
    "soft_404_product_responses": 1,
    "usable_product_pages": 3,
    "product_canonicals": 3,
    "product_or_product_group_schema": 2,
    "offer_schema": 2,
    "product_price": 2,
    "product_availability": 2,
    "product_identifier": 1,
    "robots_with_sitemap": 4,
    "explicit_ai_crawler_rules": 0,
    "valid_llms_txt": 4
  },
  "records": [
    {
      "snapshot_date": "2026-08-12",
      "company": "Allbirds",
      "segment": "Footwear",
      "homepage": {
        "requested_url": "https://www.allbirds.com/",
        "final_url": "https://www.allbirds.com/",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.032Z",
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        "body_truncated_for_parsing": false,
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        "http_successful_response": true,
        "soft_404": false,
        "soft_404_signals": [],
        "usable_html_response": true,
        "title": "Allbirds: Comfortable, Sustainable Shoes & Apparel",
        "meta_description": "Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.",
        "canonical_url": "https://www.allbirds.com/",
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        "jsonld_invalid_blocks": 0,
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        "product_or_product_group_schema": false,
        "product_schema_type": null,
        "offer_schema": false,
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        "price_numeric": null,
        "price_currency": null,
        "availability": null,
        "availability_normalized": null,
        "brand_present": false,
        "sku_or_identifier_present": false,
        "aggregate_rating_present": false,
        "review_present": false,
        "shipping_details_present": false,
        "return_policy_present": false,
        "sha256": "fb15f0dd8c304a7fc08c14424c3721aa45ee3e31c1926d37e290cf06ceb36564"
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        "final_url": "https://www.allbirds.com/products/mens-cruiser-shadow-blue-natural-white-sole",
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        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.077Z",
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        "soft_404": false,
        "soft_404_signals": [],
        "usable_html_response": true,
        "title": "Men's Cruiser - Shadow Blue (Natural White Sole)",
        "meta_description": "Inspired by a classic court style, this signature shoe delivers the right balance of style and comfort. Its lightweight build and supple softness make this your new pick for life on the go.",
        "canonical_url": "https://www.allbirds.com/products/mens-cruiser-shadow-blue-natural-white-sole",
        "jsonld_valid_blocks": 1,
        "jsonld_invalid_blocks": 0,
        "schema_types": [
          "Brand",
          "Offer",
          "ProductGroup"
        ],
        "product_or_product_group_schema": true,
        "product_schema_type": "ProductGroup",
        "offer_schema": true,
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        "price_numeric": 105,
        "price_currency": "USD",
        "availability": "https://schema.org/InStock",
        "availability_normalized": "InStock",
        "brand_present": true,
        "sku_or_identifier_present": true,
        "aggregate_rating_present": false,
        "review_present": false,
        "shipping_details_present": false,
        "return_policy_present": false,
        "sha256": "8c89ac3c90771fe97a47560eda891d020c776d0528bd4ca793b772f682ace90a"
      },
      "robots": {
        "requested_url": "https://www.allbirds.com/robots.txt",
        "final_url": "https://www.allbirds.com/robots.txt",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.078Z",
        "body_utf8_bytes": 5495,
        "body_truncated_for_parsing": false,
        "valid_text": true,
        "sitemap_urls": [
          "https://www.allbirds.com/sitemap.xml"
        ],
        "explicit_ai_crawler_agents": [],
        "sha256": "c9733b5b6b448f7056fe3a3d8140cee3784e8b9ef075a9c5002f41b73c9d9bca"
      },
      "llms_txt": {
        "requested_url": "https://www.allbirds.com/llms.txt",
        "final_url": "https://www.allbirds.com/llms.txt",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.079Z",
        "body_utf8_bytes": 4300,
        "body_truncated_for_parsing": false,
        "valid_markdown_like_text": true,
        "sha256": "facfc117f278278b6a6230d0de99a5ca69b6c8a4a740f9f02293bd6517038884"
      }
    },
    {
      "snapshot_date": "2026-08-12",
      "company": "Warby Parker",
      "segment": "Eyewear",
      "homepage": {
        "requested_url": "https://www.warbyparker.com/",
        "final_url": "https://www.warbyparker.com/",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.080Z",
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        "body_truncated_for_parsing": false,
        "content_type": "text/html; charset=utf-8",
        "http_successful_response": true,
        "soft_404": false,
        "soft_404_signals": [],
        "usable_html_response": true,
        "title": "Warby Parker: Eyewear Online | We've Got Your Eyes Covered | Warby Parker",
        "meta_description": "Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.",
        "canonical_url": "https://www.warbyparker.com",
        "jsonld_valid_blocks": 2,
        "jsonld_invalid_blocks": 0,
        "schema_types": [
          "ContactPoint",
          "MerchantReturnPolicy",
          "Organization",
          "Person",
          "Place",
          "PostalAddress",
          "SearchAction",
          "WebSite"
        ],
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        "product_schema_type": null,
        "offer_schema": false,
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        "price_currency": null,
        "availability": null,
        "availability_normalized": null,
        "brand_present": false,
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        "final_url": "https://www.warbyparker.com/eyeglasses/percey",
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        "soft_404": true,
        "soft_404_signals": [
          "title"
        ],
        "usable_html_response": false,
        "title": "404 | Warby Parker",
        "meta_description": "Warby Parker offers high-quality eyeglasses, sunglasses, contacts, and eye exams at an affordable price. Plus, for every pair of glasses or sunglasses sold, a pair of glasses is distributed to someone in need.",
        "canonical_url": "",
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        "jsonld_invalid_blocks": 0,
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      },
      "robots": {
        "requested_url": "https://www.warbyparker.com/robots.txt",
        "final_url": "https://www.warbyparker.com/robots.txt",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.081Z",
        "body_utf8_bytes": 1117,
        "body_truncated_for_parsing": false,
        "valid_text": true,
        "sitemap_urls": [
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        ],
        "explicit_ai_crawler_agents": [],
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      },
      "llms_txt": {
        "requested_url": "https://www.warbyparker.com/llms.txt",
        "final_url": "https://www.warbyparker.com/llms.txt",
        "status": 200,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.082Z",
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    },
    {
      "snapshot_date": "2026-08-12",
      "company": "Glossier",
      "segment": "Beauty",
      "homepage": {
        "requested_url": "https://www.glossier.com/",
        "final_url": "https://www.glossier.com/en-in",
        "status": 200,
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        "http_successful_response": true,
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        "soft_404_signals": [],
        "usable_html_response": true,
        "title": "Balm Dotcom – Glossier",
        "meta_description": "Cult-favorite, best moisturizing tinted lip balm. It’s hydrating and nourishing, perfect for dry lips, with a beloved range of sheer-tinted flavors.",
        "canonical_url": "https://www.glossier.com/en-in/products/balm-dotcom?variant=48390723731701",
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          "Organization",
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        ],
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        "price_numeric": 1800,
        "price_currency": "INR",
        "availability": "InStock",
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    },
    {
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        "soft_404": false,
        "soft_404_signals": [],
        "usable_html_response": true,
        "title": "Tentree | Sustainable Clothing—Every Item Plants 10 Trees",
        "meta_description": "Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 120+ Million Planted.",
        "canonical_url": "https://www.tentree.com/",
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        "title": "Mens Chambers Pocket Shirt | Recycled Materials",
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        "valid_text": true,
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    },
    {
      "snapshot_date": "2026-08-12",
      "company": "Bombas",
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        "final_url": "https://bombas.com/",
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        "soft_404_signals": [],
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        "title": "Vercel Security Checkpoint",
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        "schema_types": [],
        "product_or_product_group_schema": false,
        "product_schema_type": null,
        "offer_schema": false,
        "price": null,
        "price_numeric": null,
        "price_currency": null,
        "availability": null,
        "availability_normalized": null,
        "brand_present": false,
        "sku_or_identifier_present": false,
        "aggregate_rating_present": false,
        "review_present": false,
        "shipping_details_present": false,
        "return_policy_present": false,
        "sha256": "3696f7b11bb62c4973d1d10e0b8f296cc7e7899cf1727c4abc721fd4f489e8b2"
      },
      "representative_product": {
        "requested_url": "https://bombas.com/products/mens-ankle-sock-4-pack",
        "final_url": "https://bombas.com/products/mens-ankle-sock-4-pack",
        "status": 429,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.089Z",
        "body_utf8_bytes": 33788,
        "body_truncated_for_parsing": false,
        "content_type": "text/html; charset=utf-8",
        "http_successful_response": false,
        "soft_404": false,
        "soft_404_signals": [],
        "usable_html_response": false,
        "title": "Vercel Security Checkpoint",
        "meta_description": "",
        "canonical_url": "",
        "jsonld_valid_blocks": 0,
        "jsonld_invalid_blocks": 0,
        "schema_types": [],
        "product_or_product_group_schema": false,
        "product_schema_type": null,
        "offer_schema": false,
        "price": null,
        "price_numeric": null,
        "price_currency": null,
        "availability": null,
        "availability_normalized": null,
        "brand_present": false,
        "sku_or_identifier_present": false,
        "aggregate_rating_present": false,
        "review_present": false,
        "shipping_details_present": false,
        "return_policy_present": false,
        "sha256": "c28a72e392c0d8e141c5ded60d290eb69b5bdcecaa220d5ab08afed9fe0b6435"
      },
      "robots": {
        "requested_url": "https://bombas.com/robots.txt",
        "final_url": "https://bombas.com/robots.txt",
        "status": 429,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.089Z",
        "body_utf8_bytes": 33789,
        "body_truncated_for_parsing": false,
        "valid_text": false,
        "sitemap_urls": [],
        "explicit_ai_crawler_agents": [],
        "sha256": "80851aec3199da3dbf9001f4b8f5cb9ac8de6ea6059baa08d59d6251c5aae12a"
      },
      "llms_txt": {
        "requested_url": "https://bombas.com/llms.txt",
        "final_url": "https://bombas.com/llms.txt",
        "status": 429,
        "fetch_error": "",
        "fetched_at": "2026-08-11T23:01:18.089Z",
        "body_utf8_bytes": 33803,
        "body_truncated_for_parsing": false,
        "valid_markdown_like_text": false,
        "sha256": "310da634927c86cd5d7d1c1a53c3d7764ef1f5f46ff6ef91792917c16bf0254c"
      }
    }
  ],
  "limitations": [
    "The five-site purposive cohort is not statistically representative of Ecommerce or DTC sites.",
    "Presence checks do not validate schema eligibility, accuracy, rendered JavaScript, rankings, citations, usability or commercial performance.",
    "Public responses can vary by location, user agent, cookies, JavaScript and edge configuration. The final URL preserves observed localization and redirects.",
    "A blocked or rate-limited response is a fetch observation, not proof that ordinary shoppers or search crawlers receive the same response.",
    "A conservative title/H1 rule classifies successful HTTP responses that visibly identify themselves as 404 or not found; other kinds of soft errors may remain undetected.",
    "llms.txt is a proposal and its presence is not a ranking or citation guarantee."
  ]
}